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longines heritage 1940

The company capitalized on its present fame by way of recognition for excellence in sports activities timers, especially in horse racing. As far back as 1912, it pioneered an revolutionary electromechanical timing system with wires used to guage begin and cease occasions throughout gymnastics events. Quickly after, Longines turned a pioneer in quartz know-how.

Tissot Firm has a historic relation with sports. It acted as an official timekeeper in several major sports events comparable to Davis Cup (1957) and Switzerland downhill skiing (1938). At this time the corporate enjoys the privilege of being a licensed time-keeper for countless sporting galas equivalent to circuit racing, ice hockey, street biking, fencing and cycling. All these sports activities require supreme correctness and therefore the excellence of Tissot Firm has been trusted for prime dependability. In 2003 the corporate celebrated its one hundred and fiftieth anniversary of glory and success. The company has varied exceptional and inexpensive collections like Want, Carson, Heritage, PR50, Basic, T-touch and Trend flower.

The bulk of the $50-billion Swiss watch market has for years been aimed toward wealthy males drawn to high-tech, gadget-loaded timepieces they will put on as status symbols. These customers' interest has waned little despite economic fluctuations - although the current monetary disaster harm gross sales, it was adopted by a stronger rebound that was driven by demand in China.

The distinctive Longines Masters' signature concept combining high of sport and way of life goes outside for the first time and will showcase four days of competition including the iconic Longines Velocity Challenge, the Masters Power and the Longines Grand Prix. With prestigious companion brands, superstar company, unique purchasing experiences, superb eating and family actions, the Longines Masters of Lausanne is ready to become a novel rendezvous on the sporting and social calendar.

The connections of Triple Crown winner American Pharoah shouldn't have any hassle telling what time it's for the rest of their lives. Longines awarded commemorative watches to coach Bob Baffert, proprietor Ahmed Zayat, and jockey Victor Espinoza when the colt picked up the title of the 2015 Longines World's Greatest Racehorse Award earlier this year in London. By our depend, that brings Espinoza as much as seven watches due to his wins in American classics sponsored by the Swiss company—a testomony not solely to the jockey's success, however to the company's investment within the sport of racing.