longines ermelo | Articles From Devon Bonilla

longines ermelo

Longines' advertising campaigns through the years have additionally mirrored this interplay of stylish design, technical innovation and powerful brand image, as for example in their 1953 campaign entitled Science and Class. Long earlier than life-style advertising campaigns became commonplace in the 1980s and 90s, Longines used cinema icons, corresponding to Humphrey Bogart and Audrey Hepburn, as Ambassadors of Class to promote the specified brand picture. Longines coined - and registered - the phrase elegance is an angle” for the publicity featuring Bogart and Hepburn.

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The watch comes with hours, minutes, small seconds, date, and calculation of immersion time features. And as you would count on with a divers watch, it has an anti-clockwise, uni-directional rotating bezel with scale graduated for measuring the length of immersion and ratchet click on at minute intervals.

Longines watches carry the geographical indication, Swiss made”. Strict legal guidelines, courting from 1971, regulate using the Swiss indication on watches, which has come to embody an idea of high quality acknowledged the world over. According to the Fédération de l'industrie horlogère suisse this includes the technical quality of watches (accuracy, reliability, water-resistance and shock-resistance), in addition to their aesthetic high quality (class and originality in design).” Longines has taken advantage of the Swiss made indication to convey an extra high quality assure to prospects.

The announcement, reported by the Wall Street Journal , represents an enormous about-face for the company - whose manufacturers embody Omega, Breguet, Longines, Rado and Tissot. The lyrics contains quite a few direct musical references: "whistles and bells," "one word," a songbird (canary) that's "blue," and not to mention the Longines Symphonette. There's additionally a line that says "The room should take heed to me." A "blue canary within the outlet by the sunshine swap" can be understood as a radio or report participant as simply as a night light.